Motherhood Maternity creates apparel for women through pregnancy and the changing stages of motherhood. I saw an opportunity to expand the maternity shopping experience beyond apparel and speak to pregnancy as a broader wellness journey.
Through influencer-led storytelling, social, email, and e-commerce design, the work helped position Motherhood as a more supportive, contemporary destination for women navigating pregnancy, not only a place to buy clothes.
Client: Motherhood Maternity
Project: Art Direction, Digital Campaigns &
E-Commerce Design
CAMPAIGN EXTENSION
From digital storytelling to physical brand touchpoints
Campaign Impact
I cast and art directed 25 influencers, leading creative concepts, styling, shot lists, and photo and video direction. I then edited and adapted the content into a cohesive campaign across social, email, e-commerce, paid media, and print.
25 influencer partners
39.5K tracked link clicks
7.2% link click-through rate
$300K attributed revenue
23.4x return on ad spend
