Bare Necessities is a multi-brand intimates retailer with a complex shopping journey across fit, category, and brand. I improved key digital touchpoints across the homepage, product discovery, and cart experience to make shopping clearer, more relevant, and easier to convert.
CLIENT: BARE NECESSITIES
PROJECT: DIGITAL EXPERIENCE, E-COMMERCE DESIGN & CAMPAIGNS
UX OPTIMIZATION
From product discovery to conversion
UX Impact
I treated every customer touchpoint as a testable opportunity for growth. Using A/B testing and customer behavior data, I improved the path from product discovery to purchase across the homepage, PLP, PDP, cart, and checkout.
**5** key e-commerce touchpoints optimized
**+300%** revenue lift from winning A/B tests
**+27%** homepage click-through rate
**+73%** cart and checkout conversion
**$6M** incremental revenue
I led the visual and UX direction for high-traffic homepage, category, product, cart, and checkout experiences. I designed testable content modules, clearer merchandising hierarchy, product storytelling, campaign landing pages, lifecycle email, and paid creative, creating one cohesive system from the first click through purchase.
