BRIEF
Strengthen the digital shopping journey from campaign discovery through product consideration and checkout, while giving seasonal and product stories a more cohesive visual presence.
MY ROLE
Senior Digital Designer. I developed campaign concepts, responsive visual systems, and production-ready creative in partnership with marketing, merchandising, CRM, ecommerce, copy, and development.
CHANNELS
Homepage, editorial landing pages, product storytelling, email, paid media, social, video, motion, image production, and QA.
OUTCOME
Supported $6M+ in incremental revenue, including a 27% homepage CTR lift and a 73% improvement in cart and checkout performance.
BIG LINE
$6M+ incremental revenue supported | +27% homepage CTR | +73% cart and checkout performance
CLIENT: BARE NECESSITIES
PROJECT: DIGITAL EXPERIENCE, E-COMMERCE DESIGN & CAMPAIGNS
UX OPTIMIZATION
From product discovery to conversion
UX Impact
I treated every customer touchpoint as a testable opportunity for growth. Using A/B testing and customer behavior data, I improved the path from product discovery to purchase across the homepage, PLP, PDP, cart, and checkout.
**5** key e-commerce touchpoints optimized
**+300%** revenue lift from winning A/B tests
**+27%** homepage click-through rate
**+73%** cart and checkout conversion
**$6M** incremental revenue
I led the visual and UX direction for high-traffic homepage, category, product, cart, and checkout experiences. I designed testable content modules, clearer merchandising hierarchy, product storytelling, campaign landing pages, lifecycle email, and paid creative, creating one cohesive system from the first click through purchase.
