Laura Geller Beauty creates uncomplicated, confidence-building makeup for women often overlooked by trend-led beauty. I developed performance-minded creative that made the brand’s product benefits, age-positive point of view, and customer community feel clear, current, and emotionally resonant.
Across paid social, email, e-commerce, Amazon, QVC, and retail campaigns, I designed flexible content systems for product launches and always-on marketing. The work balanced strong visual storytelling with clear messaging built to stop the scroll, explain the product, and drive purchase.
Client: Laura Geller Beauty
Project: Paid Social, Performance Creative & E-Commerce Campaigns
PERFORMANCE CREATIVE
FROM CUSTOMER INSIGHT TO CONVERSION
Campaign Impact
I developed modular performance creative across paid social, email, e-commerce, Amazon, and QVC, translating product benefits, customer proof, and age-positive messaging into a flexible system for launches and always-on campaigns. My illustration-led social storytelling and performance creative helped increase Instagram views and likes by 34%.
The Any Age landing page became the brand’s most-viewed landing page of 2023. For the Ali Wentworth collection launch, I developed digital creative around a special comedy event, adapting the campaign across social, email, e-commerce, and launch assets. The collection sold out in full. I also created campaigns supporting high-visibility talent and creator partnerships with Ali Wentworth, Danica McKellar, and Mikayla Nogueira.
The work supported a QVC business generating $4M in daily sales. 34% increase in Instagram views and likes Most-viewed landing page of 2023 Ali Wentworth collection sold out $4M daily QVC sales.
34% increase in Instagram views and likes
Most-viewed landing page of 2023
Ali Wentworth collection sold out
$4M daily QVC sales
Made all the illustrations on this page as well for packaging and social and site.
