2021-2023
Years
ux & illustration
Skills
nyc
Location
Sr digital designer
Position
This case study focuses on the digital design, art direction, and illustration strategy across the maternity portfolio of Marquee Brands, specifically for Motherhood Maternity and A Pea in the Pod.
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Highlights
Digital Design: Landing page and website design, full branding campaigns and re-skins, social media assets, and all digital communication. Art Direction: Conceptualization and art direction for photo and video shoots to ensure distinct brand visual identity (premium vs. accessible). Illustration: Custom illustration assets for marketing and user experience (UX) flows. User Experience (UX): Designing high-converting visuals for e-commerce, email, and social media.
Scope of Work
The marketing success was driven by a Dual-Brand Digital Optimization strategy, where you, as SR Digital Designer and Art Director, implemented distinct creative approaches across all touchpoints, including TikTok. For the viral platform, you art directed all photo and video shoots with models to create two sets of content: authentic, relatable videos for Motherhood to emphasize comfort and value, and aspirational, editorial-style content for A Pea in the Pod to maintain its premium, luxury image. Your design role extended beyond video shoots, as you illustrated custom backgrounds to efficiently create stylized sets and designed high-converting link-in-bio landing pages to ensure a flawless UX flow, turning 12.5 Million+ Total Views and a 4.8% Engagement Rate into direct e-commerce traffic and sales influence.
The key takeaway from the strategy is that the luxury brand A Pea in the Pod and the fast-fashion brand Motherhood Maternity were acquired by Marquee Brands and their operational control was subsequently taken over by Hatch Collective, which now leverages their distinct positioning to dominate the full maternity market spectrum.
Created a cohesive illustration system including custom packaging artwork, apparel graphics, brand marketing visuals, and hand-drawn How-To guides.
“Schirin is my favorite person to work with, such a creative idea generator for
e-comm and beyond!”
anna marie rifler, product designer at amazon
Ready to create luxury your clients can feel?
Let’s connect—book a free call or send me a message to begin elevating your brand experience.
Use the form to the right or email me at snaegelebueno@gmail.com
